Edwin Jagger sets the standard for impeccable male grooming. Established in
1988, we are a family owned and run business where integrity, innovation and
inspired design go hand in hand.

Over two decades, our business has grown into a global leader in male and
female shaving and grooming product manufacture. We ship products all over the
world and many exclusive companies, in the UK and USA commission Edwin Jagger to
design exclusive branded ranges of luxury wet shaving items.

Our unique appeal is much to do with the personal input of the owner and
founder, Neil Jagger, who designs almost every piece with absolute attention to
detail and commissions the highest standards of manufacture in the Sheffield
production facility.

Edwin Jagger exemplifies traditional English quality and style combining it
with state of the art design, up to the minute manufacturing techniques and the
heritage of long established Sheffield craftsmans skills.

The Exquisite and Fragrant range consists of five 99.9% natural shaving
products. Presented in distinct Edwin Jagger packaging the collection comprises:
facial exfoliant, hydrating pre-shave, premium shaving cream, traditional
shaving soap and moisturising aftershave lotion.  Plant extracts and organic
ingredients combine to produce fabulous products that ensure a memorable shaving
routine and improve overall facial skin tone, feel and appearance. Choose from
three fragrances: Aloe Vera for sensitive skin, Sandalwood for normal skin and
Sea Buckthorn for normal/dry skin.


The earliest shaving implements were made from natural materials: shards of

scallop shells or splinters of obsidian (volcanic glass) with razor sharp

The Ancient Egyptians appreciated a clean-shaven face, and developed the use of

sharpened knives of copper or bronze with which the wealthiest members of

society would be shaved, head-to-toe by servants.

In England, the King historically determined the fashion concerning beards but
shaving was generally the preserve of courtiers and the rich; shaving utensils
were expensive and hard to come by. In more recent times, beards have come in
and out of favour with increasing rapidity.

It was only with the advances in manufacturing techniques of the Industrial
Revolution that the general public were able to own razors. Perhaps the most
significant advance was the Safety Razor: developed in the late 1880s, it was
perfected in 1895 with the King Camp

Gillette® disposable safety
razor. Further technological developments turned the razor from a single open blade,
to a mass produced and inexpensive item accessible to one and all.


1. Prior to shaving, gently wash the face and soak the beard area with hot
water or steam with a small towel / flannel soaked in hot water. This softens
the beard and relaxes the face muscles.

2. Thoroughly wet a badger hair shaving brush in hot water and shake to remove
the ; apply a small amount of Edwin Jagger shaving cream to the brush and work
up a rich creamy lather in the palm of one hand or in a shaving bowl.


3. If desired, apply Edwin Jagger pre-shave to enhance the ability of the beard
hair to absorb water and promote razor glide.

4. Using a circular motion lather the beard area with the brush to build up a
good layer of thick creamy foam. This cleanses the face and lubricates the
skin, allowing the razor to glide smoothly. To lather above the top lip, squeeze
the brush between thumb and fingers.

4. Using a clean razor, shave in the direction of beard growth. Let the razor
glide over the skin without excessive pressure. Start at the sideburns and work
down each side of the face toward the chin.

5. To shave the area under the nose, push the nose upwards with one finger,
shaving sideways across the top lip. Below the jaw line shave in the direction of
the beard growth only the beard can grow in several different directions in
this area, use wet fingers to learn the pattern of beard growth.

6. After shaving rinse the face with cool water and apply Edwin Jagger
moisturising aftershave lotion to the facial area to protect and rehydrate the
skin. If using an alcohol-based aftershave lotion only apply fragrance to the
sides of the neck and chest not to the newly shaven area.